I`m not sure you can do anything about it yourself, I just assumed it`s up to Google to place where they want.

you need to have your ad appearing consistently #1 for the phrase being searched. Once you can do that, you will start to appear there.

CLUE: it is NOT about bidding the most

I wrote this somewhere else, but I'll repeat.

The key of the AdWords positioning is the QS - Quality Score. QS depends a lot of factors, but the most important are:

- relevancy between text and targeted keywords
- relevancy between the landing page and the targeted keywords
- good CTR

So, you have to create separate ad groups to different keyword baskets, create a few texts withing these groups, and split test these texts.

And, when you start the campaign, you should bid higher than normal - to capture a good initial position. When the users starts click to your ad, you can lower the bids (because from CTR, your ad will have more QS).

Nice post!

Originally Posted by Merras

I wrote this somewhere else, but I'll repeat.

The key of the AdWords positioning is the QS - Quality Score. QS depends a lot of factors, but the most important are:

- relevancy between text and targeted keywords
- relevancy between the landing page and the targeted keywords
- good CTR

So, you have to create separate ad groups to different keyword baskets, create a few texts withing these groups, and split test these texts.

And, when you start the campaign, you should bid higher than normal - to capture a good initial position. When the users starts click to your ad, you can lower the bids (because from CTR, your ad will have more QS).

Oh, so that's how to get my ads into there.
Nice, you really help me.
So, problem solved now. Now, i'm focusing with QS

Well yeah, you need to bid higher to be between the top 3 ads, or you need to optimize your website more for the keyword that you are targetting so that you achieve better relevance = higher score.

I forgot one thing: maybe you have to create different landing pages too. Optimized (in SEO meaning) to the targeted keyword. Good onsite SEO has an AdWords value too - because AdWords system sees: "OK, this page is highly relevant to this keyword".

your adwords account will tell you your quality score. If it says 'great' then don't worry about that element of it. Conversions also count towards a quality score.

Right, you have to track conversions too.