For the average business trying to protect and enhance its reputation, the prospect of having its actions scrutinised by an army of online commentators can feel like a threat.


Dell's image took a pounding from angry bloggers

After all, the last thing a firm wants, after spending years burnishing its corporate image, is to have its work undermined by critical accounts circulating on the internet.


full story: news.bbc.co.uk/1/hi/business/4879160.stm