The impact of blogging has reached a tipping point, argues Julian Smith, senior analyst at Jupiter Research.

This week's We Media forum was covered by the blogs
Anyone studying the media over the last few months might have noticed a sudden increase in concern about the growth of consumer-created content and the impact of blogging on business.

In December 2005, a white paper on the influence of bloggers on corporate reputation by Market Sentinel, Onalytica and Immediate Future highlighted the negative impact one individual, Jeff Jarvis, could have on a brand's reputation, in this case Dell, through angry blog postings about his bad customer experience.

source: news.bbc.co.uk/1/hi/technology/4976276.stm