Generic and premium domain names have become a market in themselves for many reasons: brandability, search engine optimization, marketing, generic value and direct navigation. Companies are just beginning to understand their value and power when acquiring new clients, don’t be left behind in this exciting market but understand all aspects of the industry before jumping in.

Think about the million that are spent by corporations year after year on branding within any industry be it Sunoco, Abercrombie & Finch, Shell, CNN, Dell and just about any house held product. Large companies fight over brand recognition so as to acquire market share, why should the Internet operate any different? MySpace.com, Facebook.com, all of these companies understand that a memorable domain will elicit return visitors.