It shouldn't matter but it does! If a website has a PR of 0 then it's tagged as a bad site or a site that hasn't enough decent content. Many people wont want to own a site with a low PR (unless it's new of course) but if you try and sell a website with a PR3 or below you may find it difficult.

I really dislike the PR system but it's just one of those things...

You are quite righ Seb,
Some people wont even exchange links with you if your site doees not have a PR. But the good thing about PR is that is sort of give some indications of the quality of a site

Also when selling advertising its great to be able to say, We have 1500+ uniques a day and a Pr of 8, Its a extra selling point and for link exchanging ye

i could really care either way. there are a lot better ways to check a sites profibility and thats to look at your bank account.

What Monkey said.

Gentlemen,

When we think of a business we should thing of how a "lay man" will find that business. Currently many people just 'google' once they are online trusting the almighty Google to do the search and provide an answer.
If you are in a selling trade and not just for pleasure or ego, then PR matters we all know that it isn't as it should but they don't.

I have seen what a good PR can do where customers are concerned and the result of falling out favour with Google.

PR sucks if you don't have it and is great if you do. It really is irritating whenever you launch a new site which obviously has a 0PR and have difficulty finding link partners simply because your PR is low.

There is too much emphasis on PR with far, far too many webmasters falling into the 'PR leakage' nonsense and trying to 'hoard PR' by not linking out or wrapping outgoing links in javascript, disallowing spiders via the robots.txt and trying to use the recently introduced <nofollow> tag.

If PR 'leaked', then dmoz would have a 0PR.

What MCFOX said, with one expection: I have sites with PR's anywhere from PR2 to PR6 and I still don't give a flying *&*&* about PR. I care about my traffic and whether they BUY/SIGN UP FOR CHIT or not.

Unfortunately, PR matters to a lot of people (more than any other indicators). Since web is all about the mass, what the mass think is important is what matters.