Black hat SEO refers to optimization techniques that you can use that are against search engine rules, for example buying keyword rich backlinks to up your rankings. Often these techniques can increase your ranking without a huge amount of effort in comparison to white hat technqies (strictly within search engine rules, and more time consuming and lengthy) but can ultimately (and rightly so) lead to a website being removed or penalized in the SERPs when the use of such techniques is found - a well publisized example of this is the JC Penney case at the start of this year. Not too sure what gray hat SEO is to be honest, but I'd take a shot at saying it's the gray area inbetween bacl and white hat SEO, and the techniques that fall into that category would vary based on people's opinions I think...



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