I see you view point, but I am yet to see how you can beat the first person of you are 3rd without beating the second first, the second is not sitting down either, he is putting in a lot of efforts to catch up with number 1

I am not saying you can't beat the second along the way, of course you have to move into second to become foirst. I was saying that Google and Yahoo are differnt beasts and trying to beat Yahoo is going to mean different startegies than beating google. Bettrer they go flat out and try to conquer the search side of the game , as Yahoo will then be soundly beaten in the portal side of things also as a by product.

thanks to IE7 having a built in search bar ask.com can be easily chosen as a search rpovider so google's share has went down slightly. I have a google bar and live search on my browser. occasionally i use ask.