Would you comply with Google's request that you NOFOLLOW a link to a site that
is not "too" relevant to your company website (let's say your site is about "Blue Widgets",
and the site you're linking to is themed around "horse racing") - even though you
feel it is relevant because you happened to be writing a "blog post like" entry
about what your company did for the annual company picnic (went to a horse race)?
(on the opinion that if you don't, Google will eventually deem your link to be a paid link)