1. Title tag
2. Domain name
3. How frequently site is updated
4. Keyword frequency
5. Backlinks

In no particular order. I would have included properly SEO'd pages, but I didn't because that's to broad, but I would expect proper use of h1 tags, meta tags, site description, robot text, etc. Some of these I feel aren't essential to ranking high for a particular keyword, but are just good habits to rank high.

Thanks for that Monkey, any one else want to add to the list of good practice that could help improve a site's SEO ?

Originally Posted by monkey

1. Title tag
2. Domain name
3. How frequently site is updated
4. Keyword frequency
5. Backlinks

In no particular order. I would have included properly SEO'd pages, but I didn't because that's to broad, but I would expect proper use of h1 tags, meta tags, site description, robot text, etc. Some of these I feel aren't essential to ranking high for a particular keyword, but are just good habits to rank high.

this is exactly what i would really say

Page Title

keyword rich anchor text backlinks

On page content focused pages relevant to the keywords.

Clear navigation system using anchor text where possible.

Links from relevant sites (to drive quality traffic and future proof for up and coming technology changes to algorithm)

I'd say page title and backlinks are the most important.