Care to post an example Temi? MSN always has filled their competitive searp's with PFP (pay for performance) and Sponsored ads. Ask is another that does much the same.

I have just managed to upload the image, from my screendump, the last two listing are the only two organic result from which was visible from my sceeen without scrolling

And the non-webmaster - i.e., my wife - always click on the first paid ad (without fail).

Shhhhh...

This is a GOOD thing for those of us who f'ing PAY for advertising in their garbage SERPS. Furthermore, why do some folks think advertising is EVIL?

LOL

I've thought of shovelling out money to pay for advertising but I'm a sad combination of cheapskate and chickenshit3.

Originally Posted by pinyo

And the non-webmaster - i.e., my wife - always click on the first paid ad (without fail).

Not just your wife Pinyo, even some experienced webmasters click on the paid listing, I think most people don't know what that "Sponsored" listing mean, I think only webmasters and Internet enthusiast can tell .

And the top 4 listing captures nearly 30% of all clicks.

It's a gimmick, all. See, technically if they use the word, "sponsored" they're providing, "full disclosure" under the law. But what most Internet users think when they see, "sponsored" is, "trusted".

JMHO

OMG come to think of it I also used to think that they are the google or whatever SE guaranteed site till I got to know better Nice way to advertise but it doesn't come cheap does it?