Personally I skim page one, then look at the adwords ads. If there is nothing there then I change the search by adding boolean options. I never go beyond page two, and rarely if ever leave page one. Only when I have been searching for some off the wall stuff when refurbing my house have I struggled.
Then again if an SEO doesn't know how to make a search engine deliver relevant results they should not be doing the job LOL. I get emails all the time asking me to find stuff online as average joe/jane can not get to grips with advanced operators.



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