A paid link is simply a link that you pay for. Search engines consider links as votes for the popularity and relevance of your site, so paid links that aren't explicitly declared as not passing link juice (using the nofollow attribute, etc) are treated as spammy by the search engines (if they can detect them). Generally spammy links won't benefit your site's ranking, but they generally won't hurt it either.
With paid links on web directories, the value of the links really depends on how much editorial control is exercised by the directory owner. If they approve all links without checking and rejecting the bad ones, then the search engines will consider that directory a link farm, and will consider all the links on it as spammy. If links are only approved if they meet a high standard of quality and relevance, then the search engines will likely regard the directory as an authority site, and will give the links on it some link juice.



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