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Thats so true.
Its has much to do with consideration and how well your product will sell.
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First of all you have to calculate if you can afford PPC...
Even if you have done everything correctly as OWG mentioned and your targeted visitors are becoming paid customers - the average conversion rate is still 1-2%...
How much you are making on one sale? Is it one-time sale or you are gaining long term customer? Is it enough to pay for a 100 clicks and still make some money?
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Thats so true.
Its has much to do with consideration and how well your product will sell.
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