I'm going to take a guess and say a majority of your visitors are Moms. If this is correct, there is an excellent affiliate program out there called, "Club Mom". And it's run by a real stand up guy name, Shawn Collins. This affiliate program, IMHO, would be an excellent match for your site.

If you'd like to PM me about it, feel free, or you could simply do a search for the program.

Don't go, "In-House", IMHO. Go through an affiliate network.

Good Luck

Paul