As far as web-literate consumers are concerned, internet search engines generally offer the best way to track down a local plumber or find out where the local pet shop is based.

After all, a reputable company will have its own website, right?

Wrong.

In a world where e-trading has become as mainstream as microwaved ready meals, it comes as a shock to many to discover that no more than half of Britain's small to medium-sized businesses have a web presence.

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