I think a nice informative advertisement page is always a good idea. I would state what advertisements you accept and what you don't accept etc. I wouldn't list any prices but maybe be negotiable by contact through email or IM etc..
If you initially promised your community an ad free environment it might scare them off if you start having ads.
Otherwise, you won't scare the community off as long as you don't go overboard on the advertising. Stick to a couple spots at first, filling in any blank spots on your site.
Most people know websites need some money to stay afloat.



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