Matt Cutts (Google's head of webspam) has confirmed that there are filters that can affect new sites. In short, Google needs to trust a site before they'll allow it to rank for anything other than non-competitive terms. Trust comes via citations (not just links), the relevancy and age of those citations, and the amount of trust Google has in the page/site the citation is on.
What this means in practice is that if Google can't trust your links then your site won't rank.
If you want to know more, a good place to start is the Wikipedia article.



LinkBack URL
About LinkBacks







Bookmarks