Pagerank is important but not as much as some people think. A PR 1 site can rank past a PR5 site easily, but Pagerank is important.

Getting links from higher PR sites is better than low PR sites.

The higher your PR is the more often Google will come crawl your site and the more pages Google will index of your site.

I agree with craig88 that PR is not that important to define the position in the SERPS.

On the google website it states that PR is one of the many factors that define the position of your site in the SERPS but from my experience it has limited effect.
You can read more on:
www dot google dot com/support/webmasters/bin/answer.py?hl=en&answer=34432

PageRank is not quite as important of a factor in website ranking as it once was.

Hi

PageRank is one of the over 200 elements Google uses to rank websites. 70% of your rankings is determined through linking, PR relates to link relevance and reputation, therefore, I would argue that PR is important.

On the other hand, don't get hung up on PR sculpting, instead, concentrate on building quality links through quality content.

Cheers!

Sussextech

Yes, All right, PR is only one element of more than 200 to get ride on SERP position, we don't know all then element of google search algorithm but we know certainly one is PR. So, I think we should pay some attention to build PR.

My simple way- Be patient, Build Quality links, Gather Quality content then it will give you PR.

Cheers!!!!!!!!!

Remember... If you post backlinks on spam directories you could drop PR!

PR is important only for those that sell links, usually buyers look after PR.

HI,

Page rank means Brand value of your site in terms of search engine statistics. If your page rang is high means you have high brand value if your page rank is low it means your brand value is low. It will change with quality back links.

PR is just an link analysis algo, It is not an important thing, for example if your site has PR 6 and no visitors then Pr 6 is use less. SERP is more important than PR.