Marketing Strategy and a Marketing Plan

[jacky]

According to me both are very similar to each other.

[surreypcsupport]

Not sure I agree. Strategy is about setting objectives. A plan defines how you go about achieving your abojectives defined by your strategy.

Strategic Planning = Define objectives, long term
Tactical Planning = Plan how to achieve stated objectives, medium term
Operational Planning - Plan how best to go about day-to-day operation, short term

[Pete968]

What's the difference between a marketing strategy and a marketing plan?

Did a double post and can't find the delete button. Admin pls help me to delete this post.Thanks.

[Pete968]

What's the difference between a marketing strategy and a marketing plan?

Marketing strategy in a nutshell is an approach to accomplishing the objectives of a marketing plan.