I run an seo service and was advertising there and got a few customers but nothing to really write home about. I did get more business there than I did with google adwords. Adwords was a big waste of money for me.

I have used both services and think both of them are pretty essential. Facebook is pretty good as it hasn't been around very long so you can get good ROI. Adwords you really have to do your research and potentially get a google accredited optimisation company involved (at least initially) to get you up and running!

Had my campaign running for a few days, advertising a bingo site, FB then realised it was against their ToS. At least I got a conversion though

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