Temi, can I make a suggestion that you structure the newsletter and keep the same structure each month/issue
eg

The Welcome
Hello,
This is UK Webmaster forum’s first newsletter to keep you up to date on what has been going on in February.

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FORUM NEWS & HAPPENINGS

New Moderator
Notable things that happen in February was the promotion of Bagi to the post of moderator, more info on this can be found at this thread: Bagi The Mod in Da House . Link to post, link to Bagis site

$2000 PRIZE COMPETITION
We this month launched a $2,000 prize giveaway competition, details can be found here: LINK , but to whet your appetite we have xxx y & z which will do ab&c to your website and online business WIN OVER $2,000 in prizes there is still a lot to be won from that competition.
It is not too late to enter, so do it now LINK

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TOOLS & LINKS
(NOTE, rather than just link to the tools page, actually name one or two of the tools and link to them, THEN link also to the main page

Tool1
does xy& z and is perfect for keeping track of how many links your competitors has. LINK

Tool 2
Is a fantastic tool that will enable you to do ab&c thus making the job of gaining backlinks easier . LINK

All our tools cn be found at
The above http://forums.ukwebmasterworld.com , and although there is nothing spectacular, there are SEO tools you can use to promote and optimise your website, and make more money

------------------------

TOP FORUM THREADS

Basic SEO tips
Member A discusses how to get your basics right for SEO, some great information in here,

Get these basics right and you will need one tenth of the backlinks to your competition to rank for the same phrase

(have your say LINK)

Insuring your business
member B covers the ins and outs of making sure you do not get any nasty surprises from the royal mail in the form of a solicitors letter.

Insurance need not be that expensive, and the peace of mind it gives the small business owner is immeasurable

It is a very brief maiden newsletter; we look forward to beefing it up in coming issues. If you have not visited UK Webmaster Forums lately we look forward to seeing you soon.

-----------------------

INDUSTRY NEWS
This month we are letting you know about 5 new directories that we or members of the forum have released LINK

Directory a
Is a free directory (at the moment , and is niched to xxx topic. owned by xxx who is a forum member. LINK

Directory B
is one of our own group directories blah blah LINK

----------------------

PARTING SHOT
with Google making YET another reported change to their algorithm, and with the forums once again full of 'my site has gone' posts, how are YOU coping with things?

Don't feel like you're alone, come and get help online for free LINK to forum


That’s all for now
Team UK Webmaster Forum
http://forums.ukwebmasterworld.com

OWG,
Thanks very much, the structure you suggested is excellent, I will use that template for subsequent issues. Thanks VERY much

you're welcome

In any form of marketing the outcome HAS to be the driving force. In this case, the outcome is to drive traffic to the forum. To acheive this we have to always be aware of A.I.D.A.
Attention
Interest
Desire
Action

Attention is the headlines the reader can scan them and pick what INTERESTS them (stage two) you then build the DESIRE by giving the benefits of the tool article etc, and go for the ACTION by giving them a link and inviting them to click on it.

Marketing is simple as long as you follow these steps

Damn this is another article isn't it LOL

Yes OWG, its just a few paragraphs shot of an article A.I.D.A you mentioned reminds me of a marketing tape I bough years ago, its called: Stroking AIDA'S Pussy.
The title was Attention grabbing because... you can work in out yourself

I never knew Verdi wrote a hybrid Opera abot Aida and a cat? maybe it is an up market version of **** whittington?

Originally Posted by OldWelshGuy

maybe it is an up market version of **** whittington?

something along those line but its just not that upmarket

Wow, this thread got a bit racy, didn't it. Nice suggestions OWG, that format you laid out there is pretty good. Rep added.