I always prepare some new optimization strategies with a seasonal approach,
but i prepare for them well ahead of time so that you can be ranked and
visible BEFORE the season arrives. Allow for a 3 month window.
For example July would be a great time to begin creating some new
pages for Halloween. I find October would be a great time to begin building
for Christmas promotions. Leave plenty of time for the search engines
to index your pages so you will already be found as the season
approaches.



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