When you've finished working with your designer, you're going to receive many different file formats of your brand new logo. Understanding these file formats can be crucial, especially for the do it yourself-er. This is particularly true when you begin to utilize your logo design in various forms of design services and reproduction. Design houses can vary wildly in which kinds of file formats they supply, and even in which method they utilize to create your logo design. Armed with a little knowledge, you can avoid unnecessary charges, both in production and reproduction, or avoid working with a design house that will supply the wrong files completely. We've put together a digital files primer, a File Format Survival Guide if you will, so that you'll know which files are useful, which formats are difficult to reproduce, and which kind of logo design is completely useless.
For all intents and purposes you should have 2 types of formats of your new (or old) logo design. You should have access to both a vector based version (these should have one of these the file extensions .eps, .ai, .cdr and in the case of Flash animation, either .fla or ..swf) and a pixel based versions (these can vary wildly in size and resolution but the most common versions will feature the extensions .jpg, .gif, .tif and in the case of Adobe Photo shop, .ps). These formats have a variety of uses, and knowing which one is which will save you hours of unnecessary grief when it comes to working with designers and printers as well as creating your own 'do it yourself' advertising and internal documents.



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