Originally Posted by Stephanie

Sorry if this has been covered elsewhere but we are just trying to decide whether we should pay for both google and yahoo ads for people trying to find business forums, for our bizface community?

Seems to me some people seem to prefer one to the other, so both might be a good idea.

Any views?

Cheers

Well, if you do have enough budget for your advertising campaign in both Google and Yahoo, then you can try them both. But if you don't have, then better choose Google because this search engine is most widely used by searchers online.

Originally Posted by bbriniotis

Number 1 marketing rule: The more you spend on Ads the better!

i dont think it's always needed to spend more money just to give your ads a better exposure. i think you can still advertise them and get better sales if you know how to use PPC effectively.

Originally Posted by bianca18

Well, if you do have enough budget for your advertising campaign in both Google and Yahoo, then you can try them both. But if you don't have, then better choose Google because this search engine is most widely used by searchers online.



i dont think it's always needed to spend more money just to give your ads a better exposure. i think you can still advertise them and get better sales if you know how to use PPC effectively.

Hi,

You are right as, if you have good knowledge to use PPC in a better way then, spending more money for your ads will not affect you that much.

Also, you can better go for Google or Microsoft AdCenter, I use this for amy ads and it is very effective.

Thanks!!

Why not do like we did. Put a set budget on each, for example £20. Set the keywords carefully, monitor the results and see what worked for you.

Our choice was to continue using neither after the initial trial because it cost more to get a customer than they were spending, but it did inform us that people using the key term 'Eco Friendly Products' were more likely to convert than people looking for 'Green Products' so that help us decide where to push our SEO forward. This would have been much slower to work out via SEO alone and saved us much time.